Looking deeper into yourself sometimes
means taking a look outside.

The arrival of smart glasses 2.0 means utility can finally be stylish. We helped launch Ray-Ban x Meta’s new AI-enhanced smart glasses featuring hip-hop sensation Coi Leray looking for inspiration in between studio takes, with a short film, demo videos showing the glasses’ calling & listening features, and a livestream where fans watched her get tatted. (Yup, we pitched getting a tat and she actually did it.)