McCormick : Socializing Meals
Leveraging technology to help grillers and moms
bring families closer together.
Three social campaigns for McCormick Grill Mates and Lawry's Seasoned Salt. For moms, creating a digital advertising agency called Dinnertising Inc that lets them create and send animated mealtime “ads” to their kids, as well as a Digital Dinner Bell to call them to the table. And for grillers, turning one Foursquare grill mayor into an actual mayor for a day.
Role: ECD